iHeart TV App Contextual Sign-up

iHeartRadio · 2022

The connected TV app is a key platform for iHeart, but 95% of listeners were anonymous, limiting personalization, retention tracking, and ad revenue. I redesigned the registration flow by introducing contextual sign-up prompts and promoting exclusive benefits on the homepage to drive account creation.

Impact

• 33% increase in sign-ups

• 6% growth in monthly registered listeners