Past Work
Stansberry Investor App Redesign
Stansberry Research · 2020 - 2021
The Stansberry mobile app had low retention due to missing core features and a fragmented experience compared to the website. I overhauled the app by restructuring its information architecture, adding core features, and creating a design system to bring consistency across platforms.
Impact
28% increase in user engagement
20% increase in retention
87% task completion rate
Amtrak
Summer 2019
I had the chance to work with the Amtrak Customer Experience team as a UX design intern. With the guidance of my team, I researched and supported the redesign of the online booking flow on the Amtrak website. I also conducted a customer sentiment analysis of the Acela Express seat assignment service. My research insights contributed to ROI and informed the next phase of the seat assignment service.
